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VMC is a celebration of Mexican heritage, tradition and flavors, founded by one of its most iconic, globally recognized sporting superstars, Saúl “Canelo” Álvarez. The ready-to-drink canned cocktails are crafted with the expertise of master tequila makers using blue agave grown in Jalisco. Available in three distinctive flavors, VMC is best served chilled straight from the can: Paloma: A classic in Mexico and beyond, this grapefruit cocktail showcases the distinctive taste of VMC’s exemplary tequila; Jamaica Hibiscus Cocktail: Inspired by the traditional agua fresca, this tart and fruity cocktail impresses with its blend of hibiscus and tequila; and Margarita: VMC’s unique, unparalleled take on this world-famous tequila-based cocktail.