E. & J. GALLO CONTINUES TO EXPAND ITS LUXURY SPIRITS PORTFOLIO WITH LUXURY TEQUILA BRAND - DON FULANO
MODESTO, Calif. (June 22, 2020) – E. & J. Gallo Winery (Gallo) announces its Spirits Division will become the exclusive U.S. importer for the family-owned and operated estate tequila producer, Don Fulano.
“With Don Fulano’s mission of producing exceptional tequila, and Gallo making a name for itself in the luxury spirits category, the partnership seemed natural,” said Britt West, Vice President and General Manager for Gallo Spirits. “We recognize the demand for luxury tequila, which is growing at twice the rate of whiskey, and we see the potential for Don Fulano to flourish in the market. We couldn’t be more excited for this partnership,” he added.
The Fonseca family has been dedicated to agave farming for five generations, which led to their venture in tequila production. They are one of only two producers to offer 100% estate grown and bottled tequila. All of the agave plants are hand selected for maturity, plant by plant. The tequila is crafted using a dual distillation process, comprised of a double column still and a traditional copper pot still, which is used exclusively by Don Fulano to produce consistent, high-quality tequila.
“We are honored to partner with E. & J. Gallo,” said Sergio Mendoza, Founder of Don Fulano. “We know this partnership will accelerate the visibility of our brand throughout the U.S. and will forge our brand's place among the leaders in the luxury tequila category.”
The brand’s range includes Don Fulano Blanco ($50), Don Fulano Blanco Fuerte 100 Proof ($60), Don Fulano Reposado ($60), Don Fulano Añejo ($80) and Don Fulano Imperial Extra Añejo ($190).
Don Fulano joins Gallo’s growing lineup of luxury spirits brands, including The Dalmore Single Malt Scotch portfolio, Diplomático Rum, Jura Single Malt Scotch, Amaro Montenegro, and Argonaut and Germain-Robin Brandy.
About E. & J. Gallo Winery
Founded in 1933 by brothers Ernest and Julio Gallo, E. & J. Gallo Winery is a family-owned company and global wine and spirits industry leader. The hallmark of E. & J. Gallo Winery is their lasting commitment to sustainability and quality, and consistently providing wine and spirits for every occasion. Gallo’s range of offerings includes Apothic, Barefoot Wine, Black Box, J Vineyards and Winery, La Marca Prosecco, Orin Swift, New Amsterdam Vodka, RumChata, High Noon, along with partnerships with esteemed family-owned brands such as Allegrini, Argiano, The Dalmore, Diplomatico, Don Fulano, and Grupo Montenegro.